hibi: A BRILLIANT INVENTION, 10 MINUTE JAPANESE INCENSE MATCHES

The Japanese brand hibi brings us a new concept of relaxing fragrances for your home in a new format. They are incense matches with a duration of 10 minutes. Perfect to start the day with 10 minutes of meditation or to take a break and relax.

Her name, hibi , means ""day by day"", or daily, in Japanese. Its creators assigned it this name with the hope that its fragrances would become part of people's daily lives and be enjoyed on a daily basis.

CONTEMPORARY FRAGRANCES FROM JAPAN

The original idea for hibi , which started in 2011, was to combine tradition and modern design, uniting incense from Awaji Island and matches from Harima: two traditional industries from Hyogo Prefecture in Japan.

The collaboration began with the idea of ​​an incense that could be lit as if it were a match and was followed by 3 years of trial and error until arriving at a unique and innovative product, the perfect blend of resistance and fragrance, an incense that does not it even broke when used as a match.

The wide selection of fragrances, product names, and packaging were developed to convey the sensibilities of today's Japan. All of this was designed to create a new way of enjoying fragrances.

INCENSE MATCHES

hibi is a meeting point between simplicity and high technology, between tradition and modern thought. The wood-free matches are made from frankincense mixed with a minimal amount of Japanese washi paper pulp to achieve the necessary firmness to function as a match. Its elegant and minimalist design makes it so simple that it can go unnoticed until you turn it on and then the magic begins... the fragrance will flood your room, notes of lavender , ylang-ylang or, of course, more Japanese aromas such as yuzu . (citrus) and the Japanese cypress . And the pleasure of lighting the incense like a match will make the experience even more enjoyable.

It comes with a small non-flammable mat and each match will last approximately 10 minutes: even the times are designed to give you just what you need to treat yourself.

Surely after you try them you will make them part of your daily routine and above all they will accompany you in those moments in which you most need to focus and relax.

HOW ARE HIBI INCENSE MATCHES USED?

They work in a very simple way:
1) Light an incense match at a 45 degree downward angle
2) Keep the match in a slightly diagonal position downwards and wait for the flame to go out (do not put it out yourself to ensure that the flame reaches the incense and the aroma spreads correctly)
3) Place it on the special mat (included)
4) Enjoy a relaxing aroma